PAUL
O'MAHONY

Hands-on Product Marketer, GTM Leader & Operator

I'm Paul. My friends call me Paulie. I'm a marketer who likes getting close to the product.

I've led the usual stuff: launches, campaigns, PR, analyst relations, events, GTM. But I've also worked directly with engineering to rebuild marketplace search until dead-end queries dropped 98%, and shipped a live-streaming product with payments and chat from zero when the business needed it in weeks.

After 20+ years across marketing, product marketing, and product, I'm happiest where strategy turns into something real. These days that also means AI agents, vibe coding, prototyping, digging into data, and building things myself instead of waiting for someone else to do it.

Get in touch→

Vibe Coded with Lovable

Pilot project

PILOT PROJECTBuilt in Lovable

Maestro: AI Marketing Orchestration Assistant

I built Maestro because marketing planning at my current company was decentralized and trapped across calendars, spreadsheets, and individual heads. Instead of waiting for another SaaS tool, I built the workflow I wanted.

Problem

Campaign planning, briefs, and timelines were scattered across calendars, docs, and individual workflows, with no single source of truth.

Role

Solo builder: concept, prompt engineering, workflow design, and internal pilot rollout.

Contributions

AI-assisted planning workflow, automated brief generation, and an integration roadmap for Asana, Khoros, LinkedIn/social, Pardot, and more.

Impact

Pilot in progress. Designed to replace fragmented planning tools with a single AI orchestration layer connecting execution across channels.

Play with Maestro→

Maestro: onboarding & daily briefing

Selected Projects

(04 projects)

NSF LIFE SCIENCES2024–PRESENT

AI-Enabled, Video-First GTM Ecosystem

$6M

Pipeline Revenue

ProblemDeep technical expertise trapped in silos with slow content velocity, taking months to ship white papers, webinars, and campaign assets.

RoleLed strategy, narrative development, production, and multi-channel GTM across white papers, webinars, podcasts, and video.

ContributionsVideo-first content planning, AI-enabled content workflows, webinar strategy, white paper development, podcast production, campaign orchestration.

Impact$6M in pipeline revenue. Hit the lead target by March 2026. Accelerated content velocity from months to days.

NSF AI-enabled video-first content ecosystem, converting videos and transcripts into white papers, articles, infographics, and social assets

FACILITRON2018–2024

Rebuild the Search Marketplace

98%

Reduction in No-Results Searches

ProblemHigh "no-results" search volume and a tedious checkout were killing conversion on the marketplace.

RoleLed a cross-functional 6-month program across Product, UX, Engineering, Sales, Marketing, and an external dev team in Ukraine.

ContributionsSearch optimization, UX redesign, customer behavior analysis, and paired desktop/mobile research.

Impact98% reduction in "no-results" searches and a 38% increase in marketplace conversion.

Facilitron search: before (no matching results) vs. after (73 facilities found with map view)

FACILITRON2018–2024

Scalable SEO Growth Engine

$2M+

Revenue Generated

ProblemUsers landed on facility pages from Google and bounced, with high intent but no journey.

RoleLed strategy and execution for an automated landing-page framework connecting search intent, content, and customer journeys at scale.

ContributionsSEO and search-intent strategy, automated landing page framework, analytics-driven iteration.

Impact$2M+ in attributed revenue. Scaled to thousands of programmatic landing pages.

Facilitron scalable SEO landing pages: facility page to programmatic Gyms-for-Rent landing page

FACILITRON2018–2024

Checkout & Onboarding Funnel Optimization

50%

Faster Checkout Completion

ProblemA lengthy, fragmented checkout was driving abandonment across the booking journey.

RoleLed a cross-functional initiative simplifying the booking journey end-to-end.

ImpactReduced checkout completion time by 50%, improved CSAT, and increased booking efficiency.

Facilitron checkout funnel analytics and confirmation-page scroll map

Core Expertise

Growth & Lifecycle Marketing

Demand generation, lifecycle programs, and growth experiments tied to measurable revenue outcomes.

Product Marketing & GTM

Positioning, launch strategy, sales enablement, and narrative development for complex products.

UX, Research & Analytics

Customer behavior analysis, usability research, and analytics-driven product iteration.

Content, Creative & Community

Video-first storytelling, editorial planning, podcasts, webinars, and community programs.

AI & Tools

Custom GPT development. Fluency across ChatGPT, Claude, Gemini, Perplexity, and AI-assisted workflow automation.

Cross-Functional Leadership

Player-coach leadership across Product, Engineering, Sales, and Marketing, including distributed teams.

Chronology

NSF Global

2024 – Present

Global Product Marketing & GTM Lead

Facilitron

2018 – 2024

Director of Product & Product Marketing

Sonru (acq. Modern Hire)

Prior

Chief Marketing Officer

Platfora, Druva, Cisco Systems, and earlier roles

Prior

Product Marketing & GTM Leadership

Download full resume

PAULO'MAHONY

Vibe Coded with Lovable

Maestro: AI Marketing Orchestration Assistant

Selected Projects

AI-Enabled, Video-First GTM Ecosystem

Rebuild the Search Marketplace

Scalable SEO Growth Engine

Checkout & Onboarding Funnel Optimization

Core Expertise

Growth & Lifecycle Marketing

Product Marketing & GTM

UX, Research & Analytics

Content, Creative & Community

AI & Tools

Cross-Functional Leadership

Chronology

NSF Global

Facilitron

Sonru (acq. Modern Hire)

Platfora, Druva, Cisco Systems, and earlier roles

PAUL
O'MAHONY